NEW YORK Long-distance phone companies for years have tried tolure customers with such bonuses as a month of free calling,discounted rates or gift certificates.
But in a move sure to escalate the battle, AT&T is sending $100checks to selected former customers that they may cash if they agreeto switch their service back.
Sprint and MCI criticized the promotion by their much largerrival.
"We view what AT&T's doing as a rather desperate move to buycustomers," said Sprint Corp. spokeswoman Robin Pence.
"They have lost market share," said Debra Shriver, a spokeswomanfor MCI Communications Corp. "They can afford to try to buy it backin a very high-cost way."
AT&T, which has about two-thirds of the long-distance market,won't say how many $100 checks it has sent out, or how it decideswhich former customers get them. Spokesman Mark Siegel said the $100offer is an experiment.
But AT&T also has been sending checks for up to $50 as part of abroader, non-experimental plan.
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